Last week saw the unveiling of the much anticipated GameSparks platform at the Gamescom 2013 event in the Koelnmesse exhibition center in Cologne, Germany, which boasted a record attendance up 23% from last year establishing it as the worlds largest games trade fair.
The GameSparks booth was located on the UKie stand in Hall 4.2 which featured a collection of some of the UK’s most exciting up and coming games companies. The team worked tirelessly for three days demonstrating the groundbreaking new platform to a host of games developers from all over the world including far away places such as Mexico, USA and Canada and many closer to home in Europe.
The GameSparks platform is a cloud-based solution for games developers which allows them to quickly configure server-side game functionality and integrate it into their games saving them time and money. The business of games has changed a lot in recent times placing new strains on developers. The business models and how games make money has shifted towards freemium and free-to-play (F2P). The games business, itself, is much more a service business than a product business. Today, games studios need to not only master game design and development – they must also become experts at running games as a service (GaaS), behavioral economics, retailing, psychology, data science and analytics. GameSparks exists to help developers through the provision of a turnkey backend solution that provides them with a rich set of server-side capabilities for their games.
Rory Walsh, CEO of Ireland’s SixMinute who have just released Monster Mini-Games, viewed the platform with his co-founders and was impressed with what he saw. “GameSparks has succeeded in building a solution that will be really useful for games developers. Games like ours need a lot of logic on the server and the GameSparks solution will be terrific for games developers requiring the same” he claimed. This was echoed strongly in the feedback of his colleagues and other developers during the show.
The GameSparks platform is now ‘open for business’ and the team have lined up many great new prospects following the event in Cologne.
“We are delighted to finally be at this stage as a company” declared Griffin Parry, CEO of GameSparks. “We unveiled the platform to a wide range of companies that we respect a great deal and the feedback was overwhelmingly positive. I am very happy about that and now we just need to get some of these developers’ great games running on the platform in addition to those that we are working with currently.”