Services

Actionable vs Vanity Analytics – How to Get Active with Game Analytics

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Game analytics is a vital tool set that allows developers to study the behaviours of their players. The more you understand about your audience, the easier it becomes to deliver a tangible game with reachable goals, in a challenging environment that players will want to engage with. Developing a game is a huge time consuming

GameSparks Latest Features Rundown

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Here at GameSparks we are constantly striving for perfection, relentlessly improving our platform to give developers the greatest tools possible to create and manage the server-side components of their amazing gaming creations. In fact, our bright Sparks have been so busy expanding and refining the service, there simply hasn’t been enough hours in the day

Minecraft – The worlds most successful casual game?

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I’m sure others have mused on this in the past but it dawned on me today that Minecraft is by far and away the most successful casual game on the planet right now. What started out as a simple bedroom code project amongst friends has grown into an international goliath spawning memes, clones and bucketloads

Resistance is futile: 5 reasons your games need to run in the cloud

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2014 has so far seen the emergence of some pretty strong endorsement for the cloud when it comes to games.  Peter Warman, CEO of the highly rated NewZoo,  boldly declared in February that “Someday all games will run in the cloud’.  I agree with this.  I am not sure when exactly it will apply to 100%

Xbox One announcement leaves games developers feeling neglected

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There has been so much news and commentary about the Xbox One over the last few days that I felt compelled to contribute my own view. The Xbox’s biggest competitor is obviously the PS4.  However, if this was all Microsoft were thinking about then they would have made some bolder moves towards games developers and

There ARE too few women in games

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At the Games Horizon event in Newcastle yesterday I watched an uncomfortable session when Chi Onwurah MP spoke about women (or rather, lack of them) in the games industry.  The hostility towards her was understandable because she appeared to be scolding.  But the substance of her arguments was right.

1 Bn MAUs: Who will be the first to reach this staggering total?

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HeyZap have just taken the bold – and very helpful – step to publish what they believe are the most accurate statistics for DAUs and MAUs by both game and developer / publisher on Android.  And wow are they remarkable!  You can find them on trends.heyzap.com and below is a snapshot of the data.   This basically highlights that

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