Last updated on Sept. 6th, 2013

GameSparks has drafted this Privacy Policy to explain (i) how we use data you provide to us through this Website (and other related websites under our control and explicitly named in this policy) and (ii) how we use the data we collect when users use applications or play games which make use of the GameSparks Service.

Privacy is important to us. We have established this Privacy Policy to explain how information is collected, protected, used and disclosed by us and through our Websites and the GameSparks Service.

Our Privacy Policy will be updated from time to time. Should our privacy practices change, we will post the policy changes on the Website and indicate the date the Privacy Policy was last updated. We encourage you to check back at our Website periodically if you are concerned about how your information is used.

This Privacy Policy is divided into three sections, the first deals with information that we collect via this Website, the second deals with information that we collect via our customers’ applications or games which utilize the GameSparks Service and the third deals with policies which are common to both of the previous two sections. In the second case, our customers are providing user information to us, but we also wanted to outline to users how we, in turn, use and share that information.

1. Websites

1.1 Web Site(s) Covered

This Privacy Statement covers the information practices of, and

1.2 Information Collected

GameSparks offers a variety of services that are collectively referred to as the “Services.” GameSparks collects information from individuals who visit the Company’s Web site (“Visitors”) and individuals who register to use the Services (“Customers”).

When expressing an interest in obtaining additional information about the Services or registering to use the Services, GameSparks requires you to provide the Company with personal contact information, such as name, company name, address, phone number, and email address (“Required Contact Information”). When purchasing the Services, GameSparks requires you to provide the Company with financial qualification and billing information, such as billing name and address, credit card number, and the number of employees within the organization that will be using the Services (“Billing Information”). GameSparks may also ask you to provide additional information, such as company annual revenues, number of employees, or industry (“Optional Information”). Required Contact Information, Billing Information, and Optional Information are referred to collectively as “Data About GameSparks Customers.”

As you navigate the Company’s Web site, GameSparks may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons (“Web Site Navigational Information”). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Company’s Web site (such as the Web pages viewed and the links clicked).

1.3 Use of Information Collected

The Company uses Data About GameSparks Customers to perform the services requested. For example, if you fill out a “Contact Me” Web form, the Company will use the information provided to contact you about your interest in the Services.

The Company may also use Data About GameSparks Customers for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding the Company and its partners, such as information about promotions or events.

GameSparks uses credit card information solely to check the financial qualifications of prospective Customers and to collect payment for the Services.

GameSparks uses Web Site Navigational Information to operate and improve the Company’s Web site. The Company may also use Web Site Navigational Information alone or in combination with Data About GameSparks Customers to provide personalized information about the Company.

1.4 Web Site Navigational Information

GameSparks uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company’s Web site (“Web Site Navigational Information”). This section describes the types of Web Site Navigational Information that may be collected on the Company’s Web site and how this information may be used.

1.4.1 Cookies

GameSparks uses cookies to make interactions with the Company’s Web site easy and meaningful. When you visit the Company’s Web site, GameSparks’ servers send a cookie to your computer. Standing alone, cookies do not personally identify you. They merely recognize your Web browser. Unless you choose to identify yourself to GameSparks, either by responding to a promotional offer, opening an account, or filling out a Web form (such as a “Contact Me” or a “30 Day Free Trial” Web form), you remain anonymous to the Company. GameSparks uses cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer.

If you have chosen to identify yourself to GameSparks, the Company uses session cookies containing encrypted information to allow the Company to uniquely identify you. Each time you log into the Services, a session cookie containing an encrypted, unique identifier that is tied to your account is placed your browser. These session cookies allow the Company to uniquely identify you when you are logged into the Services and to process your online transactions and requests. Session cookies are required to use the Services.

GameSparks uses persistent cookies that only the Company can read and use to identify browsers that have previously visited the Company’s Web site. When you purchase the Services or provide the Company with personal information, a unique identifier is assigned you. This unique identifier is associated with a persistent cookie that the Company places on your Web browser. The Company is especially careful about the security and confidentiality of the information stored in persistent cookies. For example, the Company does not store account numbers or passwords in persistent cookies. If you disable your Web browser’s ability to accept cookies, you will be able to navigate the Company’s Web site, but you will not be able to successfully use the Services.

GameSparks may use information from session and persistent cookies in combination with Data About GameSparks Customers to provide you with information about the Company and the Services.

1.4.2 Web Beacons

GameSparks uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of the Company’s Web site and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Web site tied to the Web beacon, and a description of a Web site tied to the Web beacon. For example, GameSparks may place Web beacons in marketing emails that notify the Company when you click on a link in the email that directs you to one of the Company’s Web site. GameSparks uses Web beacons to operate and improve the Company’s Web site and email communications.

GameSparks may use information from Web beacons in combination with Data About GameSparks Customers to provide you with information about the Company and the Services.

1.4.3 Flash Cookies

GameSparks may use local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on our site to personalize your visit. Third parties, with whom the Company partners to provide certain features on our site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information.

Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies.

1.4.4 IP Addresses

When you visit GameSparks’ Web site, the Company collects your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. For example, GameSparks uses IP addresses to monitor the regions from which Customers and Visitors navigate the Company’s Web site.

1.4.5 Third Party Cookies

From time-to-time, GameSparks engages third parties to track and analyze usage and volume statistical information from individuals who visit the Company’s Web site. GameSparks may also use other third-party cookies to track the performance of Company advertisements. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after the Company receives it.

GameSparks may also contract with third-party advertising networks that collect IP addresses and other Web Site Navigational Information on the Company’s Web site and emails and on third-party Web sites. Ad networks follow your online activities over time by collecting Web Site Navigational Information through automated means, including through the use of cookies. They use this information to provide advertisements about products and services tailored to your interests. You may see these advertisements on other Web sites. This process also helps us manage and track the effectiveness of our marketing efforts.

1.5. Public Forums, Refer a Friend, and Customer Testimonials

GameSparks may provide bulletin boards, blogs, or chat rooms on the Company’s Web site. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. GameSparks is not responsible for the personal information you choose to submit in these forums.

GameSparks may post a list of Customers and testimonials on the Company’s Web site that contain information such as Customer names and titles. GameSparks obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.

1.6. Sharing of Information Collected

GameSparks may share Data About GameSparks Customers with the Company’s service providers so that these service providers can contact Customers and Visitors who have provided contact information on our behalf. GameSparks may also share Data About GameSparks Customers with the Company’s service providers to ensure the quality of information provided. Unless described in this privacy statement, GameSparks does not share, sell, rent, or trade any information provided with third parties for their promotional purposes.

From time to time, GameSparks may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from GameSparks, the Company may share Data About GameSparks Customers collected in connection with your purchase or expression of interest with our joint promotion partner(s). GameSparks does not control our business partners’ use of the Data About GameSparks Customers we collect, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.

GameSparks uses a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on the Company’s behalf.

GameSparks reserves the right to use or disclose information provided if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company’s rights and/or to comply with a judicial proceeding, court order, or legal process.

1.7. Correcting and Updating Your Information

Customers may update or change their registration information by logging in to their accounts at Requests to access, change, or delete your information will be handled within 30 days.

1.8. Security

GameSparks uses appropriate administrative, technical, and physical security measures to protect Data About GameSparks Customers.

2. The GameSparks Service

2.1 Users

When you download, pay for or play a game or use an application which uses the GameSparks Service (i.e. an app/game developed by a GameSparks customer), the privacy policy that applies is the one between you and the game or application developer or provider (“Developer”). In order to offer the GameSparks Service to Developers, we require that they obtain permission from you to share certain information with us. This information may be “personal” information, such as your name, address, contact details and social network user information (“Personal Data”). Information collected may also be non-personal information, such as mobile device information like operating system and hardware type, IP address, UDID/MAC address, your gameplay habits and preferences, game platforms and media, geographic location, gender and age (“User Data”).

We do not require access to sensitive personal information, such as medical or health information; racial or ethnic origin; political opinions; religious or philosophical beliefs; sexual orientation.

2.1 How We Use Your Information

We use User Data to make the GameSparks Service and its features available to our Developers, which includes allowing Developers to customise your online experience to your preferences and allowing Developers to target content to users based on in-game and in-app behavior.

We may use User Data to enhance the GameSparks Service. We may compare and review your personal information for errors, omissions and for accuracy. 

We use User Data in aggregate or anonymized form (such that users are not personally identifiable) for our business, research, product development and marketing purposes.

2.2 How We Share Your Information

We may share our data, including personal information about you, with our subsidiary companies.

In addition to the other purposes outlined in this policy, we may share:

  • any information or data in response to a verified request by law enforcement, immigration, customs or other government officials relating to a criminal investigation or alleged illegal activity.
  • User Data with our business partners or for product development, marketing or public relations – information shared is limited to aggregated or anonymized data.
  • any information or data with our hosting provider who may only use the information to administer our Website and the GameSparks Services. The hosting provider is required to keep all information private and secure.
  • any information in connection with any merger, sale of GameSparks’ assets, or a financing or acquisition of all or a portion of our business by another entity.

2.3 How to Edit Your Information

You may ask us to delete any personal information you have provided directly to us at any time. We do retain the right to use the aggregate data we have collected, provided that such data does not personally identify you.

You may also contact your game/application provider to edit or delete information held about you. When we receive a request from a Developer to amend or delete Personal Information, we shall promptly do so.

3. Policies Common to Both Our Websites and the GameSparks Service

3.1 Access to Persons Under 13 Years

The Website is not intended for persons under 13 years of age. The Website and GameSparks Services are not developed or directed at children, although some of the games and applications using the GameSparks Services may be directed at children under 13. We do not knowingly solicit or collect any personally identifiable from children under the age of 13, nor do we knowingly market the Website and GameSparks Services to children under the age of 13. If we learn that we have collected personal information from a child under the age of 13 contrary to local laws, we will delete that information as soon as possible. Please contact us at if you have reason to believe that any personal information from or about a child under 13 has been provided to us without the appropriate consent.

3.2. Changes to this Privacy Statement

GameSparks reserves the right to change this Privacy Statement. GameSparks will provide notification of the material changes to this Privacy Statement through the Company’s Web site at least thirty (30) business days prior to the change taking effect.

3.3 Contacting Us

If you have questions or complaints regarding our Privacy Statement or practices, please contact us by mail. Our mailing address is GameSparks Ltd, Ron Cooke Hub, York Science Park, York, YO10 5GE. You may also contact us at



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